Use of Cookies
Cookies are used by the Economical Rental.com website. A cookie is a small message sent from our web server to your web browser during your visit to our website. Your browser stores the message as a small text file on your computer. The message is then sent back to the server each time your browser requests a page from our web server.

Browsers are normally set to accept cookies, but you can disable this function in your browser settings. Enabling cookies is not strictly necessary for the website to work, but it will provide you with a better browsing experience.

The primary purpose of cookies is to continue to recognize your computer during a visit to our website and to retain your display preferences when you switch from one of our web pages to another, or leave our website and return later.

The information in cookies is not used to identify you personally. We also do not use techniques that combine information generated by cookies with users’ personal data.

o    Information collected automatically. When you visit our website or use our application, we automatically collect certain non-personal information from your browser or device. This information could include your IP address, device ID, your browser type and language, display preferences, access times, the content of any undeleted cookies that your browser previously accepted from us, and the referring website address.
o    Cookies and Use of Cookie Data. We may assign your device one or more cookies to facilitate your use of our website or application and to customise your experience. Through the use of a cookie, we may collect information about your online activity on our site, such as the pages you visit, the time and date of your visits, the links you click, and the searches you perform on our site. If you choose to disable cookies, please note that you may not be able to sign in or use some of the interactive features offered on our website.
o    Other Technologies.We may use standard Internet technology, such as web beacons, pixel tags, local storage and other technologies that facilitate personalisation to track your use of our site. We also may use these technologies in advertisements or email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customise the services we offer our website visitors, to deliver customised advertisement, and to measure the overall effectiveness and relevance of our online advertising, content, design, website navigation or other aspects of our services.
o    Information collected by third-parties. We may permit service providers or third parties to display advertisements on our site. These advertisers may use tracking technologies, such as cookies, to collect information about your interaction with their advertisements. This information allows them to deliver targeted advertisements and to evaluate the impact of those advertisements.


10a. Google Analytics
Our website makes use of Google Analytics services. Google Analytics is a web analytics service provided by Google Inc. ("Google"). Cookies are stored on your computer, which allows an analysis of your use of the website.

The cookie holds the information about your use of the website. This information generated by the cookie is usually sent to a Google server in the USA and stored there. The service we use on our website is IP anonymized, i.e. your IP address will be abbreviated beforehand by Google within the member states of the European Union or in other contracting states of the Agreement in the European Economic Area and therefore anonymous. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. Google will use this information, on our behalf, to evaluate your use of the website, to create reports on website activity and to provide other services related to the website activity and internet usage to us as website operators.

Your IP address obtained from your browser and used by Google Analytics will not be merged, linked or connected with other data held by Google.

You may prevent the collection and use of this, by downloading and installing the browser plug-in available here.


10b. Google, Bing, Yandex and Facebook Advertising
Our website makes use of the advertising and re-marketing tools of Google, Bing, Yandex, or Facebook Advertising to advertise and promote its contents and services and publish ads fitted to the users’ visits. Therefore, some pages of the website may include a code called “re-marketing code”. This code allows us to read and configure browser cookies in order to determine which type of ad to show to the user. This selection is based on the data related to your visit to the website, such as the chosen browser, the actual pages visited or your actions within the page. The anonymized re-marketing lists are created and processed on our behalf by the corresponding advertising platforms.

Some pages of our website may include a conversion tracking code: a statistical service that connects data from the individual ad networks of Google, Bing, Yandex, Facebook Advertising to actions within this website.